Syracuse grad’s blog, new e-book glorify all things Orange
Published: Thursday, May 27, 2010, 2:25 PM Updated: Thursday, May 27, 2010, 5:08 PM
There’s an old journalistic axiom that you never should tip your hat to the competition, at least in public. But in this day of Internet blogging, web journalism, and the continual merging of the two, who really knows who the competition is anymore.
That’s why I called up Syracuse alum Sean Keeley to talk about his popular blog, Troy Nunes is an Absolute Magician, and his new e-book, “How to Grow An Orange, The Right Way To Brainwash Your Child Into Becoming A Syracuse Fan,” released May 21 and available at his Web site or at Online publisher www.smashwords.com.
Keeley is a New Jersey native and a 2000 Syracuse graduate who now lives in Seattle, Wash. His blog is all about Syracuse sports, and the new book (which costs $9.99 to download) grew out of all the time he’s spent researching Syracuse sports history for the Web site he started in 2006.
The former fan of Notre Dame in football and Georgetown in basketball, who underwent serious sports conversion in his years at SU, said he never set out to write a book.
“So much of the stuff I wrote about, I didn’t know until I looked it up,” Keeley said of the research into Syracuse sports history, traditions and trivia — much of which resulted from trying to answer questions that would arise on his blog.
The book’s 24 chapters offer clever observations and tongue-in-cheek advice to parents who want to ensure their children remain totally loyal to the Orange.
One chapter, titled “Get #44 Tattooed On The Back Of Their Hand,” explains the importance of jersey No. 44, worn by SU legends such as Jim Brown, Ernie Davis and Derrick Coleman.
The chapter “Name Them After A Famous Syracuse Athlete Or Personality” helps parents make the arduous decision of whether to name their child after former football star Donovan McNabb, basketball coach Jim Boeheim or football coach Doug Marrone.
Keep in mind, while the book is about steering your kids to the Orange side, it probably isn’t for kids. The language can be a little adult at times.
Keeley, who majored in marketing and entrepreneurship while at SU (which he now advises against), moved to Los Angeles and started his sports blog in 2006 while trying to earn a living as a screenwriter.
“I was looking for something to get me writing every day,” he said.
Keeley, who also is an assistant editor for the general sports blog SBNation.com, soon realized his passion was SU sports, and his Web site reflects that love for all things Orange.
While still interested in screenwriting, Keeley said he would love to find full-time work as a writer. He said the reaction to his e-book has been “very positive.”
Keeley also took time to explain the catchy, eclectic name on his Web site.
In 2002, Keeley was watching the now-famous three-overtime Syracuse football game at Auburn, eventually won 37-34 by the Tigers, on ESPN.
Troy Nunes, who had an up-and-down career at SU where he alternatively sat the bench and started, was having a great night at quarterback, Keeley said. The ESPN announcers, who weren’t the network’s top-shelf crew, were “just raving about him like he was the second coming of Donovan McNabb,” Keeley said.
As Nunes led the Orange downfield on a late drive, one of the announcers blurted out, “Troy Nunes is an absolute magician,” as a bemused Keeley watched on TV.
“It just stuck with me,” Keeley said of the call, which became a Web site label that’s probably made Nunes more famous than anything he did on the field.
Keeley said he received a friendly email from Nunes several years ago, jokingly demanding royalties for the use of his name.
“He was very cool about it,” Keeley said.
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